Oh Starbursts… when’s the last time you thought about them?
I would think it was when you last saw them somewhere. I make this guess
because when you think of candy, you don’t think about starbursts. I had an eye
opening experience that made me realize why starbursts commercials are so random,
over-the-top, and silly.
Driving to the library with my boyfriend (most of my eye
opening experiences seem to happen around him) he said he wanted some berries
and ice cream. I then busted out into song, “Berries and cream. Berries and
cream. I’m a little lad who loves berries and cream.” After the awkward silence
and the stupidity stare, he of course busted out laughing, obviously not
knowing my reference.
I then busted out the iPhone and youtubed, ‘berries and
cream starburst commercial.’ He watched in amazement and thus started our
non-studying starburst commercial war. I say war because we would send them
back and forth through email. When we walked back to the car from a very
humorous study break, I said, “You know what, I like the starburst commercials
but they have nothing to do with the candy.” My self-proclaimed all-knowing
boyfriend responded with, “True, but when you think of candy, you don’t think
of starbursts. Not only that, but they’ve done their job in making you remember
their commercials. Have you realized we just spent 4 hours thinking about
starbursts?”
Why the heck does my boyfriend lecture me about my own major
(insert pouting face). However, it got me thinking about something said in
class that I would usually never attempt. “You can do a general statement that
can relate to anything. You just have to do it brilliantly and better than
anything/anyone else.” A couple of classes later, the slogan “taste the
rainbow” came up and it was the ironic reminder of the starburst experience.
That slogan could be for multiple products, but skittles did it best and made
it theirs.
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