Le(t's)-Go

Legos, oh oh oh Legos. I might be bias because I have a soft spot in my heart (and a hard spot on the bottom of my foot) because of Legos. Legos is the master of using your imagination and their advertising campaigns capture just that. I think their ads are brilliant. They bring me back to my childhood and remind me to use my imagination for fun too, even as an adult.

When I showed these ads to my boyfriend and he said, "I like them, but do they advertise to kids? Will kids know what 'The Simpsons' or 'South Park' are?" Although he makes a point that kids might not know the characters we adults grew up with, I asked him, "But who will buy the product?" The answer is the parents of kids. So technically they are the target market, not the kids themselves.

Here is another ad done by Legos that I think captures all aspects of what Legos is and does. It's simple and the message they want you to get is so visually clear. Its for using your imagination. It also rubs against our childhood when we used everyday objects and pretended it was something else to entertain ourselves. It kinda reminds me of 'The Rugrats' when the main character Tommy used his imagination to elaborate on an adventure for him and his friends. The message in this ad is so powerful,understood, and most of all, it is simple.